With more people using social media on a daily basis, the business social media landscape has evolved rapidly. In fact, social media is used by 57.6 percent of the world's population, with an average daily usage of 2 hours and 27 minutes. Companies must focus on what they need to do to improve their social media ROI and measure their marketing efforts. They are looking for monitoring and listening tools, as well as analysing and engaging tools that can be used across all social media management. Businesses must rely on social media management tools that can benefit their bottom line.