The 2021 Guide to Law Firm Marketing: 8 Tips for Growth Posted: 2022-02-15 Law firm marketing has undergone tremendous changes over the past decade. In addition to television, radio and billboards, the internet has become an integral part of the buying journey for legal customers. Whether through digital or traditional media, effective law firm marketing can be the key to transforming a legal practice and the careers of its associates. This guide will help you understand what goes into successful law firm marketing , whether you are planning to market a bankruptcy law firm that needs a steady stream of new clients or a lawyer.
specializing in medical malpractice who needs only a few high-value cases each year. There is no one-size-fits-all solution to law firm marketing. Consideration should be given to how clients tend to find representation when hiring a lawyer in a given area of law. While some who have been involved in a car accident are likely to turn to Industry Email List Google for representation, a real estate developer is highly unlikely to seek legal representation by simply searching for "real estate attorney near me." That said, almost every law firm has channels they can use to market themselves online. It is simply a matter of tailoring the law firm's marketing strategy to the clients it serves and the realities of the market in which the law firm competes.
If you'd like to speak with a Sagapixel strategist and discuss marketing strategies that might work for your business, click here. The marketing mix of law firms law firm marketing mix A law firm's marketing mix can include many different activities, including: TV branding campaigns Have and maintain a website Content marketing via social media and blogs Speaking at CLE events Run webinars/get people to sign up with Facebook or YouTube ads Mailing list management and email marketing Search Engine Optimization (SEO) Paid search (otherwise known as PPC advertising) Old-school networking Ultimately, the success of your law firm's marketing efforts will depend on the quality of your marketing mix and its proper execution.