When it comes to a successful marketing strategy, did you know that email marketing is consistently ranked as one of the best strategies? Research shows that email has a median ROI of 122%; this is more than four times higher than other top strategies including social media. Additionally, HubSpot reports that 86% of consumers want to receive emails from companies they do business with at least once a month. As you know, research supports the claim that email marketing is worth the investment. Aside from hard numbers, there are other reasons why this strategy plays an important role in your overall content marketing strategy. As Forbes points out, email marketing can "drive" your business strategy to increase website traffic and search engine optimization (SEO). how? It is cost effective. It provides a way to promote your blog posts, articles or other content. It increases link sharing by making it easy for subscribers to share your content on their social pages or websites. It encourages customer loyalty as well as brand awareness and reputation.
It increases your social media follower base by providing another way to remind subscribers to connect with your social channels. How can you make email marketing an effective part of your content strategy? Read on to find out! Before we go any further, though, I want to make sure you understand how the EU's new GDPR laws may affect your business, even if you're operating in the US. As Erika explains in her article on how GDPR affects marketing: While this law industry mailing list only to EU member states, it still affects those of us doing business on this side of the pond because of our global economy. As far as your email marketing goes, it's important to know the regulations if you even have an EU citizen on your list. If you don't, it's good to know the situation. Be sure to check out her post for specific information on how to comply with regulations. How to Create Effective Email Marketing Messages Before starting an email marketing campaign, make sure you have a clear understanding of your budget and goals. Once you have clearly established them, you can then work out how to achieve your goals.
Effective Email Marketing Strategies When it comes to the most effective email marketing strategies, Campaign Monitor reports that the most important are (in order): personalise list split Automated campaigns (see 15 examples of automated emails you can send on social media hats) Test and optimize Responsive Design Entrepreneurs also support the importance of personalization, sharing: “If a company doesn’t make an effort to personalize their communications, more than half of consumers and 65% of B2B buyers could change brands.” Whether you're developing an email marketing strategy for a small business, mid-sized company, or large organization, personalization matters. How can you do this? As The Entrepreneur advises, “Get to know your subscribers better and add personalization by including polls in your emails. It’s not just an easy way for small businesses to learn more about their subscribers , it can also generate more engaging emails and give subscribers the opportunity to proactively express their preferences."